Hi, I’m Saskia Neirinckx
I help CEO’s and entrepreneurs build a personal brand and step into thought leadership.
Born from building top chef reputations and helping industry leaders step into the spotlight, personal branding quickly needed to become a service on its own.
With 25 years of PR under my belt and editors on speed dial, I can also open the doors to the media, not just prep you for them.
Dare to take up space.
(Zero text on this website was written with the help of AI.)
My Approach
I help you find and amplify the best version of who you are
Most people are sitting on the most interesting thing about themselves but never realise what it is. My job is to find it and build your pillars based on your strongest assets. It’s crazy how much you can do with a little list of reminders of who you are. It will influence all your decisions and behaviours from that day forward.
My credentials
As a PR strategist at The Wicked PR, earned media only happens for my clients when they have a great story and image. Adding personal branding and reputation work to PR strategy was a great step, because it filled the gap between being invisible and fully acknowledged and seen, even up to becoming famous.
Sometimes someone is really great, but PERCEPTION gets in the way. A great personal brand leaves no room for misinterpretation.
Companies don’t impress as much as the people behind it, who make it come to life. And stories have much more emotion than data.
Pillars
Your Story, Amplified
I dig for what actually makes you interesting and we build everything around that
The Moodboard With No Shame
Every one of us has role models we've internalised. No shame!
We put them on a board, in the open.
I show you mine first.
What do you want people to say about you when you leave the room?
Decide it, internalise it, attract it. Dare to go into the places that scare you now.
A Wide Net
LinkedIn, your website, your photography, your colour palette. We’ll run the version of the process you need. If it takes a stylist or a colour consultant to get it right, that's what we bring in. If it’s opinion pieces, then that’s what we go for.
Why do you want a personal brand?
‘JD, habibi’ and Shakira Law
Let’s skip the fact that personal brands and thought leadership seem to be all the rage on LinkedIn. And starting a podcast is not a personal brand.
A personal brand feeds a purpose.
People prefer to work with a person over working with a business, for one.
Maybe you want to attract the right investors.
Maybe you want to change perception of how you are being seen. Maybe you want to be liked by everyone while you invest in a series of business and every talkshow wants to invite you to contribute in the conversation. Everything you touch turns to gold.
You could be an advocate for your specific line of business, moving the needle or educating others.
Maybe you just won an election and you need to elegantly celebrate your victory without coming across as arrogant, spanking your competition a little while remaining the good guy full of hope. How Abdul EL-Sayed accepted his victory after midterm elections needs to be studied.
But let’s keep it a-political and light. I was embarrassed to have adopted a chichuahua so I ordered a custom made biker jacket with his name and the name of my business as his last name. Personal branding is not just a logo. It’s everywhere in your behaviour.
Ghostwriting
I may ask you to write your opinion about something current in your field. Nothing says ‘expert’ or ‘thought leader’ more than a well founded opinion and insight about something that is currently in the news.
This is not easy. I can coach you, but if time is a factor or you don’t feel comfortable writing, I can always write it for you in a format that is engaging and has press value
Photo taken at Boe restaurant, Antwerp
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No AI
Heart and soul.
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Neurospicy is welcome
You’re not weird. They are boring.
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Press-Ready If You Want It
I've built personal brands specifically to support press communications, because a strong personal brand earns better press value. We focus on personal brand, but press outreach is a possible add-on if you’re ready
© Ian Segal
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss if this is for you. You would be surprised what a fine-tuned image can do for you.
Saskia Neirinckx
Saskia Neirinckx is also the founder of The Wicked PR
FAQ
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For CEO’s and business owners, but also for anyone who needs a confidence boost. As The Wicked PR I only take on PR assignments in hospitality, but my personal branding services are for everyone.
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Pricing is based on both the project's scope and your desired timeline.
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Timelines depend on the project, from a one-time workshop to a personal brand book or a year-long collaboration on media presence and thought leadership copywriting or coaching.